Dear co-creators,

Thank you for showing up and being part of the movement we are building at Maysun. To me, this is more than a company. It is part of a deeper mission that is very close to my heart. Let me share a piece of my story, in the hope that it resonates with you.

Born in Siberia and raised in Germany, I grew up with an intense father and lost my brother in a tragic accident at the age of 11. What followed was chaos, loss of direction and a home that lost its anchor.

As a child and teenager, I felt really lonely and I lost faith. Despite my deep hunger for trust, I couldn't trust anyone.

Video games, and later football, became my escape and my structure, with the dream of becoming a professional. But I didn't know how to take care of my body and mind. Junk food and bad habits were my normal, recovery was neglected, until injuries and multiple surgeries ended my athletic career at 21.

This pain gave me energy. Proving people wrong gave me strength.

I studied, worked in seven different countries and built a successful global career, most recently as Head of Gaming Europe for Logitech G. I was driven by a desire to repair what was broken, until I realised something essential: it was not about repairing, it was about rebuilding.

And rebuilding required me to face my demons. It wasn't easy. For years, I was ashamed of my story and my past. I tried to hide it, constantly feeling attacked, afraid of being judged or pitied by the world. For a long time, I believed my past was my biggest weakness.

Through meaningful encounters and life-changing experiences, I learned to transform that fuel, from anger and proving, into love, trust, and genuine connection. I am deeply grateful to all the people who helped me grow along the way.

From anger to love. That is why I created Maysun.

Not with the arrogance of claiming we will change your life, but with the sincere intention of enabling you to become the best version of yourself. To build the kind of support I needed growing up and lacked as an athlete, and the kind so many parents wish for their children: support that doesn't push harder but smarter, a community that listens, and systems that protect players so they can keep rising.

Maysun is not just a lifestyle brand. It is a movement. A movement for people who want more. More achievement, yes, but also more joy, more health, and more meaning.

A movement to awaken the King or Queen within, to claim the crown of those who choose to be more, do more, and stand taller. This is a path we are walking together.

It's time to Claim Our Crown.